Nissan Juke is making a new campaign within videogames. This is the fourth time that Nissan Juke is being advertised on PlayStation 3 and PC platforms.   The style of this campaign is significantly different than the previous ones. Whilst in 2011 the campaigns were darker and included minimalistic images, the new creative is much lighter and the videos are mor... + info

In order to point their target –male, 18.34 years old, action film fans-, Fox is making a new campaign on videogames for PlayStation 3. This is Time for Chronicle, which was released on 2nd March.   Chronicle is about thre teenagers who receive a strange alien force which allow them to move objects due to the power of their minds. Will the kids use this power for wealth or will anyone look for his own benefit?   + info

 The fast-food restaurant franchise McDonald’s is making a new campaign in which their clients are invited to create their “own hamburguer”. The campaign is running on different platforms, including videogames on PlayStation 3.   McDonald’s’ clients will be able to make their own hamburguers through the website www.mihamburguesa.es. Those who wish may upload their creations on social networks and blogsites on Internet. The five most voted ham... + info

 Sony Pictures will be releasing a new action film in theatres. This time is for Underworld: Awakening, fourth instalment of the famous saga recounts the war between vampires against werewolves.   This new film, which novelty compared to previous instalments is that it will have especial effects in 3-D, will be advertised in videogames, as we did with... + info

Fox release an advertising campaign in videogames in Spain for first time with “the Darkest Hour”. The film, directed by Chris Gorak and starring Émile Hirsch and Olivia Thirlby, reports an electric-attracted alien invasion of Earth. ¿Will mankind free itself from these intruders?   Fox’s intention is to reach a target whose preference is the action genre. For this reason, the campaign will be active in games such as Driver Sa... + info

 Due to the holidays in December and January, the Spanish Transit Administration (Dirección General de Tráfico, aka  DGT) has initiated a preventive campaign whose intention is to raise awareness among young adults about the dangers related to driving during these dates.   In spite of the thousands of trips that are foreseen for this period, the ambition of the DGT is to reduce the number of accidents over the previous year. For that reason, DGT have identified... + info

On the occasion of the celebration of its 30th anniversary in Spain, the fast food restaurant chain Mcdonald's has developed a promotional campaign within videogames for PlayStation 3.    For this campaign, McDonald's has established an alliance with Monopoly, the famous street buy and sale game, in order to strengthen the brand image of both franchises. This promotional action invites PS3 users to visit the restaurants and take part in the lot of various pri... + info

 From November to December, the automotive company Toyota is making a huge advertising campaign for its model Yaris. Obviously, advertising in PlayStation3 games are included in their media plan.   With this campaign, the Japanese company aims to focus on young men aged between 18 to 34 years old, being PlayStation3 the ideal platform to do so. With the addition of Toyota to our client base, videogames prove to be one of the preferred advertising means for the automotive industry. + info