Sony Pictures will be releasing a new action film in theatres. This time is for Underworld: Awakening, fourth instalment of the famous saga recounts the war between vampires against werewolves.   This new film, which novelty compared to previous instalments is that it will have especial effects in 3-D, will be advertised in videogames, as we did with the previous episode Underworld: Rise of the Lyca... + info

Fox release an advertising campaign in videogames in Spain for first time with “the Darkest Hour”. The film, directed by Chris Gorak and starring Émile Hirsch and Olivia Thirlby, reports an electric-attracted alien invasion of Earth. ¿Will mankind free itself from these intruders?   Fox’s intention is to reach a target whose preference is the action genre. For this reason, the campaign will be active in games such as Driver San Francisco and Mortal Kombat for PlayStation 3, b... + info

 Due to the holidays in December and January, the Spanish Transit Administration (Dirección General de Tráfico, aka  DGT) has initiated a preventive campaign whose intention is to raise awareness among young adults about the dangers related to driving during these dates.   In spite of the thousands of trips that are foreseen for this period, the ambition of the DGT is to reduce the number of accidents over the previous year. For that reason, DGT have identified a target which is quite susceptible to suffer ser... + info