Media Game the first company to specialize in In Game Advertising in Spain. is part of the Market Sport group, founded in 1994 with 100% Spanish capital.  In its more than 10-year history, Market Sport has focused primarily on Sports Marketing and has mae its mark in more than 30 countries.

La Caixa Capital Risk, who recognised the potential in the project, decided to take part in the capital stock becoming Media Game´s sole shareholder.